Digital Marketing Specialist

Digital Marketing Specialist – Corporate Office, Winnipeg, MB

Farmers Edge is a global leader in digital agriculture delivering cutting-edge solutions powered by a unique combination of field-centric data, artificial intelligence and complete integration. Founded in Manitoba in 2005, we support our operations across four continents from our corporate headquarters in Winnipeg.

Since inception, Farmers Edge has been addressing the global challenge of feeding the world’s growing population while reducing environmental impact. We are a diverse group of thinkers and doers, motivated by challenges, curiosity and bold ideas. The culture is the foundation of our company, connecting innovation and disruption with the passion that drives us. From the software and digital tools that we create to the conversations we share; the collective force of our team is influencing revolutionary changes in agriculture to bring new levels of sustainability and opportunity to farmers and agricultural professionals.

Rapidly expanding worldwide, our focus is on creating a diverse environment of talented individuals. As we continue to grow, we are seeking a talented and driven Digital Marketing Specialist to join our team of Marketing professionals.

What you’ll be doing:

Reporting to the Marketing Manager, you will develop, oversee and report on engaging digital experiences that support global marketing initiatives. As the Digital Marketing Specialist, you will be:

Collaborating with the creative team to tie together business goals, partner objectives and consumer needs.

Crafting engaging experiences across digital properties (website, email, text, social media, digital advertising networks) to increase traffic, followers, engagement scores and brand awareness.

Managing website SEO and define strategies for inbound lead generation.

Building and maintaining high-performing paid advertising campaigns; provide day-to-day management of campaigns, bid strategies, spend and optimization efforts to ensure KPIs are identified and aligned with business goals.

Setting up campaign tracking, monitoring performance and delivering spend reports that include optimization tactics, competitive analysis and additional methods to support the sales cycle.

This role could be a great fit for you if you thrive in a creative, fast-paced environment and have a proven track record for developing powerful digital experiences while ensuring consistent brand messaging and positioning across digital platforms.

What you’ll need to succeed:

3+ years of Digital Marketing experience.

Certified degree or diploma in Marketing, Advertising, Business, Communications or related field.

Proficiency in content marketing theory and application.

Excellent knowledge of SEO principles.

Google Ads and Analytics certification.

Proven experience executing effective and innovative digital campaigns to convert traffic to quality leads, while interpreting data to inform decisions.

Expert knowledge of the Google advertising network, social media advertising, SEO, and digital marketing campaigns.

Working knowledge of WordPress content management system.

Farmers Edge offers a very competitive compensation package. Salary is dependent on qualifications and skill.

Experience FarmCommand:

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://www.applicantpro.com/j/1685800-148860

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