Product Marketing Manager

Posted: March 10, 2021
Region: Winnipeg, MB
Company: Golden West Broadcasting
Job Location: , Winnipeg, MB
Job Type: # As Golden West grows, we are adding a Product Marketing Manager to our team. Working closely with product owners and the Demand Generation Director, you will bring Golden West products to market. You will develop marketing collateral, sales training materials, website content, and product presentations that drive demand and adoption of our products. Key Responsibilities:
• Market Research: You’ll gather competitive intelligence, market trends and new technologies that drive innovation. You will be knowledgeable about our competition.
• Determine Product Market Fit: You’ll be the expert on buyers, their purchasing journey and their buying criteria. You will determine how to market our products within that framework. You will transfer market knowledge to product managers and sales teams.
• Marketing Strategy and Content Development: You will lead strategic marketing activities for your products. You will craft innovative messaging and positioning. You’ll develop the strategy and manage the marketing programs that drive demand for and adoption of your products.
• Sales Enablement: You’ll develop sales training materials and communicate the value proposition of products to sales teams. You’ll develop tools that support the selling process for your products. As the subject matter expert, you will address technical questions from internal and external stakeholders. Key Competencies:
• Demonstrated ability to create a marketing strategy, including how to position products in the market
• You’re able to create effective marketing content
• Experience and/or Education in Marketing. Familiarity with Product Marketing is an asset.
• Strong working knowledge of presentation tools, CRM, and digital marketing. Key Qualities:
• Growth-oriented and results-driven • Collaborative: You are able to work cross-functionally with several departments
• Self-starter: You are able to drive forward without daily direction and can successfully work from home.
• Experience in a broadcast or media related industry is an asset, but not required We believe in creating local jobs whenever possible. If you think you’re a fit and you live in Western Canada, we’d love to hear from you. Send your resume to
Golden West values and encourages diversity in the workplace and is an equal opportunity employer. Apply To: Alyssa Gerbrand
Phone: Email: View original article here Source