CBC Manitoba is hosting live events all day Friday as part of its annual Make the Season Kind fundraising campaign in support of Harvest Manitoba. There are three ways to donate: drop off food items at Harvest Manitoba at 1085 Winnipeg Ave., call 204-982-3582 until 8 p.m. CT Friday or visit Harvest Manitoba online (select ‘DONATE NOW’ in the top right corner) until Sunday evening.
Make the Season Kind has now received $189,000 in donations — a new all-time record for the annual fundraiser for Harvest Manitoba, which works to feed thousands of Manitobans every month.
Every year, CBC Manitoba celebrates its annual charity drive in support of local food banks with a day full of live performances by local musicians and heartwarming stories.
As of 4:40 p.m., a total of $94,500 has been raised for Harvest Manitoba, the charitable organization formerly called Winnipeg Harvest, which is committed to ensuring no Manitoban goes hungry. With matched funds, the total is $189,000, breaking the previous record of $182,108.50, set in 2013.
“Since March, [it] has been very fast and furious,” said Harvest CEO Keren Taylor-Hughes, referring to the impact of the COVID-19 pandemic.
“People have exhausted their savings, their jobs haven’t come back, and they’re struggling. Folks that have never been in to use a food bank before. Folks who had used the food bank years ago got themselves back on their feet and now have come back.”
Every month, the organization feeds 85,000 Manitobans, including hungry children, struggling families, adults and seniors, through over 350 agencies — food banks, soup kitchens, schools and daycares around the province.
On Friday, CBC Manitoba is devoting a full day of programming to kick off the holiday season with a little kindness.
Tune in to CBC Radio One at 89.3 FM/990 AM or via CBC Listen.
Make the Season Kind schedule
- 6:30 to 8:30 a.m. Information Radio with Marcy Markusa, featuring artists Renée Lamoureux, Jason and Nadia Burnstick and Naina Jinga.
- Noon to 1 p.m. Radio Noon with Marjorie Dowhos and an hour of storytelling focused on food.
- 3 to 6 p.m. Up to Speed with Sam Samson, featuring artists Ingrid D. Johnson, live carollers and more.
- 6 to 7 p.m. CBC Winnipeg News. Wrap up the day with Marjorie Dowhos and John Sauder. Donation lines will be open throughout the broadcast and until 8 p.m.
The programming continues Dec. 5-6 on The Weekend Morning Show with Nadia Kidwai, from 6 to 9 a.m.
Last year more than $60,000 was raised in support of Harvest Manitoba.
This year, all donations made on Friday until 8 p.m. will be matched, up to $100,000, so there is opportunity to raise $200,000.
Top 10 food needs
This year, Harvest Manitoba’s top five most-needed food items are:
- Canned fruit.
- Canned soup/stew.
- Canned tuna.
- Canned vegetables.
- Pasta sauce.
- Peanut butter.
- Baby formula/food.
- Instant oatmeal.
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