Make the Season Kind sets record for Harvest Manitoba donations, reaching over $270K

Make the Season Kind has now received over $270,000 in donations — shattering the previous record for the annual fundraiser for Harvest Manitoba, which works to feed thousands of Manitobans every month.

Every year, CBC Manitoba celebrates its annual charity drive in support of local food banks with a day full of live performances by local musicians and heartwarming stories.

As of 7:20 p.m., a total of $170,841.80 has been raised for Harvest Manitoba, the charitable organization formerly called Winnipeg Harvest. With the first $100,000 in donations matched by Doug Harvey of Maxim Trucks, the total is $270,841.80, breaking the previous record of $182,108.50, set in 2013.

“Since March, [it] has been very fast and furious,” said Harvest CEO Keren Taylor-Hughes, referring to the impact of the COVID-19 pandemic.

“People have exhausted their savings, their jobs haven’t come back, and they’re struggling. Folks that have never been in to use a food bank before. Folks who had used the food bank years ago got themselves back on their feet and now have come back.”

Harvest Manitoba was serving 70,000 Manitobans each month, but during the pandemic, the number has jumped to 85,000 hungry children, adults and seniors and struggling families. Those people are fed with help from over 350 agencies — food banks, soup kitchens, schools and daycares around the province.

Top 10 food needs

  • Canned fruit.
  • Canned soup/stew.
  • Canned tuna.
  • Canned vegetables.
  • Pasta.
  • Pasta sauce.
  • Rice.
  • Peanut butter.
  • Baby formula/food.
  • Instant oatmeal.

There are 15 new families coming to Harvest each day, said Taylor-Hughes.

Of the people who rely on Harvest Manitoba, 43 per cent are children.

Now in its 35th year, Harvest Manitoba collects and shares 11 million pounds of food per year. Just $2.62 is enough to cover the cost of one pound of food. 

All food donations will be added to Harvest hampers, which are put together by volunteers, six days a week.

CBC Manitoba hosted live events all day Friday as part of its annual Make the Season Kind fundraising campaign. The programming continues Dec. 5-6 on The Weekend Morning Show with Nadia Kidwai, from 6 to 9 a.m.

People can donate by dropping off food items at Harvest Manitoba at 1085 Winnipeg Ave., or visiting Harvest Manitoba online (select ‘DONATE NOW’ in the top right corner) until Sunday evening.

Last year more than $60,000 was raised in support of Harvest Manitoba.

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