Manitoba launches buy local campaign on social media

The Manitoba government is launching a digital campaign to encourage people to spend their money at local businesses on the same day it tightens restrictions on retailers to try to curb the spread of COVID-19.

The province announced Friday that the new #ShopLocalMB campaign will feature the stories of businesses, entrepreneurs, makers and creators. 

The campaign will encourage individuals to shop safely during the pandemic, which includes using delivery, pickup or drive-thru options whenever possible, provincial officials said.

“These businesses have been there for us. Now we need to be there for them,” Economic Development Minister Ralph Eichler said.

New public health orders prohibiting businesses that are still allowed to be open from selling non-essential items went into effect Friday. 

The new buy local campaign will run on the province’s social media channels. A local design company has been enlisted for the campaign.

Manitobans are encouraged to nominate a business or creator to be featured by contacting csm@gov.mb.ca.

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